Loveworks: How the World's Top Marketers Make Emotional Connections to Win in the Marketplace
Brian Sheehan and Kevin Roberts
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Builds on the philosophies of Kevin Roberts's acclaimed Lovemarks to provide real-world examples of famous brands that applied Lovemark approaches to effective, emotionally based campaigns and how Lovemark theories can enable significant marketplace gains.
ISBN:
9781576876404
Dimensions (WxH):
8.0 x 9.75
Publisher:
Powerhouse Books
Publication Date:
June 18, 2013
